Strategic Plan

Our mission is to promote excellence in health care and to improve the health of the people of Wisconsin through the advancement of the art and science of Family Medicine, the specialty of Family Medicine and the professional growth of Family Physicians.

WAFP 2023 Strategic Plan - Areas of Focus

Approved by the Wisconsin Academy of Family Physicians Board on 1/21/2023

Promote "Healthy Physician - Healthy Practice - Healthy Patients" for All Members

Goal 1: Help members with practice issues

  • Help patients better understand insurance plans 
  • Better business training at medical school and in residency
    • WAFP to develop residency program presentation on the business of medicine
  • Strategies/Look at ways to retain clinic staff
  • Help members and patients understand judicious use of care
  • Model and support ways to incorporate DEI principles in practice
  • Promote patient wellbeing

Goal 2: Promote practice transformation 

  • Promote more research and communication with members on DPC
  • Support members in managing admin burden
  • Explain the value of family medicine – show the downstream savings in future healthcare expenses
  • Promote practice styles that are inviting and inclusive to all the people of Wisconsin

Goal 3: Help members with wellbeing and burnout issues.

  • Focus on reducing administrative burden
  • Help trainees leverage their worth in contracts, negotiations, etc.
  • Address expectations in “part-time” desires
    • Work to make the preference match the practice
      • Physician preference is to work 40 hours a week. In practice, most actually work 55-60 hours a week
  • Keep coverage for virtual visits

Goal 4: Actively assist members with CME, MoC and MoL.

  • Offer sessions on DEI

Promote Family Medicine Advocacy

Goal 1: Develop and promote family physicians as health policy leaders and partners.

  • Continue to be the voice of reason for organized medicine.
  • Increase engagement in the advocacy process at all levels of membership (students, residents, practicing physicians)
    • Increase PAC contributions
    • Increase members giving testimony and serving as key contacts
  • Advocate for Primary Care Investment legislation and educate members
  • Educate policy leaders on the value of Family Medicine 

Goal 2: Advocacy in Legislation

  • Focus on introducing legislation where appropriate
  • Promote workforce incentives
  • Address scope of practice and health equity
  • Continue to partner with WMS and others on mutual legislation and advocacy

Goal 3: Advocate for full scope family physician friendly practice of medicine to support all family physicians and patients

  • Provide support for members who practice within large health systems and those who want to or do practice in other models (small group practice, independent
  • practice, DPC, etc.)
  • Provide data, resources, and advocacy for members in issues relating to health systems (scope of practice, using our voice, etc.)
    • Provide information and resources to members about alternative practice models
      • AAFP has DPC toolkits that we can share with members.


Nurture and Develop Family Physician Leaders

Goal 1: Nurture the development of Family Physician leaders in communities, practices and WAFP/AAFP.

  • Expand diversity.
  • Encourage students and residents to run for AAFP national positions.

Goal 2: Support family medicine leadership in academic settings

  • Provide support for students and residents to participate in research projects
    • Promote time for research during residency
    • Connect students and residents with attendings doing the research
  • Promote more time for family physicians to do research

Grow and Maintain a Family Medicine Workforce

Goal 1: Identify opportunities for public health and family medicine to collaborate with a focus on DEI and social determinants of health

  • Charge a workgroup comprised of student & resident workgroup and Health 3P’s workgroup members to collaborate on public health efforts 

Goal 2: Recruit and Retain Family Physicians

  • Create value for student membership.
  • Identify and implement strategies to assist with preceptor recruitment, retention, and training.
  • Provide educational opportunities for FMIG activities.
  • Create opportunities for students and residents to become engaged in legislative efforts.
  • Identify opportunities to reach out to pre-med students.  Develop pre-med pathway.
  • Encourage and support residents with wellbeing and anti-burnout activities and education.
  • Retain – convey how well primary care (family medicine) is supported in Wisconsin
  • Promote and make Family Medicine more attractive to those already interested in medicine by:
    • Reducing the stigma
    • Telling positive stories
    • Describe what Family Medicine is really like in recruiting efforts
    • Expand grant program and loan repayment to adjust to the increasing costs of medical school and rising cost of living

Goal 3: Create strategies to assist AAFP in achieving the goal of 25% of students selecting FM by 2030.

  • How do you convince medical schools that 25% is what’s needed?
  • How can we influence and get more FM residencies in Wisconsin to support 25% of graduating med students to go into FM?
  • Leverage connections to push the message of FM and what it’s really like to the public through social media
  • Promote the full scope of Family Medicine and the impact that Family Physicians have on their communities.

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